Archive for the ‘Samantha’ Category

Media Fluency is All Around

Posted: May 1, 2012 by snwolk in Samantha

Hey there bloggers.  Today I watched a hilarious clip on YouTube of Ellen DeGenerous attempting to do a reading of a book called ’50 Shades of Grey’ by E.L. James.  Because I don’t know if it would be appropriate to post on a blog for class, I instead recommend that those of you who have read or heard of the book go check it out. After getting over the hilarity of the clip itself, it occurred to me just how many media were taking place in this one clip.  I was watching a clip from television on the internet about a book.  Does that boggle anyone else’s mind?  As the semester comes to a close, I find myself continually thinking about things like this in my everyday life, something which is most definitely attributed to this class.  I was wondering if this has happened to anyone else. While I am always entertained with the content around me, I can’t help but notice aspects of social media and media fluency all around.  Specifically with TV, I have seen several commercials that end with a picture with a Facebook or Twitter button or a voice saying “check us out on Facebook.”  Additionally, there are now television shows today about video games and video games that incorporate television shows.  There are websites that are dedicated to different TV programs or characters from shows that include blog posts about fans’ favorite episodes, plot lines they want changed, or their preferred love triangles.  There is no longer such thing as separate media, they have all converged together, are intertwined, and, at this point, can’t exist or succeed without each other.  What do you think that says about our culture today?  Was this inevitable?

In light of last week’s readings and online assignment, I decided to combine the topic of Facebook with my weekly blog post topic and watch clips about Facebook on YouTube.  However, the clip I ultimately decided to show you is of Andy Samberg impersonating Mark Zuckerberg (or as he dubs him, Zuck Dawg) at F8 2011 where Zuckerberg was giving a keynote speech.  While Samberg is hilarious like usual, he also hits on some of the main ideas of Facebook that we have been discussing in class and reading in articles.  He talks about user growth, saying it’s more people than have claimed to have created Facebook and explains that it is to the point where they “have just stopped counting.” He joking plays on the exponential growth and popularity Facebook has gained over the past few years along with the law suites that have undertaken regarding Facebook’s origin.

He goes on saying how the focus has shifted from user growth to user engagement–which is true.  Facebook is so big that everyone already knows about it and has an account; the job now is to get people using it more often and in new and different ways.  Samberg (as Zuckerberg) talks about how the focus now is on sharing and greater openness, and goes on to talk about mundane things, like running out of toothpaste, that users should share with their friends on Facebook.  While he is obviously poking fun, Samberg is definitely getting at the issues around the privacy settings that users have so loudly voiced.  Additionally, Samberg comes up with some comical “new features” for Facebook that would in reality actually be helpful.  These features include a list of friends called “I’m Not Really Friends With These People” for those who you don’t want to be associated with, but can’t ignore (like an awkward neighbor, etc.) and the “Slow-Poke” that takes 24 hours to reach the person you send it to, so that you can un-poke someone.  While the comedian is of course just making some friendly jokes, they are funny because they are true.

http://www.youtube.com/watch?v=WCuvzENr4oY

Nielsen + Online = ?

Posted: April 17, 2012 by snwolk in Samantha

Hey Bloggers! This past week I was searching for articles for another class and came across one that was PERFECT for Tellin’ the Vision.  It was about the Nielsen rating measurements and the online/digital world.  For those of you that are confused, Nielsen is a rating methodology used to measure markets and national viewing for TV.  Nielson’s gross rating points are used throughout the entire television industry.  However, its gross rating points are generated in a completely different way when done so online.  They are then analyzed so that they are comparable to TV.  This article discussed the collaboration between AOL and Nielsen to push for a more TV-like ad model to gain the interest and business of TV ad buyers.  They want the ad agencies to use some of their budget on digital rather than TV.  However, companies are still skeptical and are looking for a convincing measuring unit to use.  The article also talks about a project that focuses on multiscreen measurement, but I think that is definitely farther away than a solid online measurement.

I believe that with the growth and development of online TV (through thinks like streaming and webisodes), this is a great idea.  Buyers should definitely look into the digital market because as big as it is now, it will continue to grow.  The digital age is here and  TV is becoming a big part of the online world.  It would only make sense to pursue the entire television industry, which includes an online presence and its online market.  This ties into my usual post about Hulu and other online viewing sites.  While there are some like Netflix that are subscription based with no advertisements, there are many that do feature ads.  People are going to these sites more and more to get their daily dose of TV, and it would be beneficial to the TV industry as well as advertising agencies to have some type of measurement on the classification of viewers (who watches what, and at what time?, etc.).

What do you think? Do we need a new system for this new platform for television?  Or can we adopt the one we have traditionally used?  What will it mean for the TV industry and how will it transform to acclimate to this new platform and rating system?

Being Safe on Spring Break

Posted: March 30, 2012 by snwolk in Samantha

Hi bloggers!  For this week, I wanted to change the topic in light of it being the beginning of spring break.  I’m sure a bunch of you will be going away on vacation, so I just wanted to say be safe!!!

Some facts (especially if you’re going out of the country and are legal):

-Alcohol is present in 1 out of 3 drownings, so be careful in the pool or ocean!

-Drinking and the sun can be very dehydrating, so make sure to drink a lot of water and liquids! Also, don’t forget to apply sun block regularly

-If and when you go out, always make sure you are with at least one friend at all times!  Being alone can be very dangerous.

-If you are going to a place like Mexico, be very careful about drinking the water.  I would go even so far as to say to try getting drinks without ice, but I also have a sensitive stomach.

-Make sure you know the laws and rules of where you are going.  One of the worst things would be to get in trouble in a foreign country–they have different procedures than we do here in the U.S.

-Additionally, while it may be pricey, I think it would be beneficial to look into an international plan for you cell phone for the amount of time you will be away.  It is always safer when you have a mode of getting in contact with other people.

-You should also fill out a medical information sheet to have on you in case of an emergency.

-And finally, don’t forget your passport!!!

Be smart and be safe!  Have a great break!

Are You There, Commercials?

Posted: March 28, 2012 by snwolk in Samantha
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Hey Bloggers! I hope you all had a good weekend!

As none of you probably know about me, I am an avid Chelsea Handler fan.  So, I decided it would be a good idea for me to watch her new show, “Are You There, Chelsea?” in which she actually plays her sister and Laura Prepon, also known as Donna from “That 70s Show”, plays Chelsea.  I decided to go wild and make a change; instead of watching it on Hulu, I watched in on NBC.com.  I truly did enjoy the show—it’s very funny and stays somewhat true to the persona that Chelsea Handler has created for herself, but that wasn’t the best part.  What interested me the most was the fact that there were absolutely no commercial interruptions.  I don’t know if it was just this episode, or a glitch in the system at the time I was watching, but I was very, very pleasantly surprised.

I decided to look into this further (and for my own entertainment) and watch another episode.  The same thing happened.  So, I decided that it was not in fact a glitch or just the pilot episode.  It made me wonder, why when most other network websites show commercials during their streaming episodes did NBC not.  Was it to get people invested in the show? Do they want people watch when it airs?  Was it to get people invested in/become loyal to the network?  Are they trying to get viewers to stay on their website?  Or was it truly a glitch in the system that happened to work in my favor?  Whatever it was, I was very happy.  Why do you all think a network would not use advertisements when showing their content online?  Is there a motive?  Can it be successful?

That’s all for now!  Enjoy your week!

How Well Are You Targeted?

Posted: March 19, 2012 by snwolk in Samantha
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Hi Bloggers! This weekend I decided to catch up on my of my new favorite shows: Up All Night.  Before the show played, I was asked to choose from three options of commercials for Healthy Choice food which “experience” I would prefer.  Testing Hulu, I decided to wait the 10 seconds and see which ad it would choose for me.  I wanted to know if the ads were truly geared toward me.  Hulu selected the ad with Jane Lynch.  Due to my avid Glee watching, I found myself wondering, and coming to the assumption that yes, Hulu is tracking my views and targeting me.  The next commercial break included a commercial for Capital One with Alec Badwin.  Although I am too young to be intrigued by a commercial for a bank, I do watch 30 Rock and was intrigued by Alec Baldwin’s appearance.  Again, I felt that there was more evidence that Hulu is watching me and following my activity.

 

However, there were also commercials for things like Geico and Bing, and other products or services that I don’t use or need.  So, it made me question if Hulu was targeting me or if it was targeting the general demographic that watches these shows.  Because I watch one, is there an increased chance that I have watched these other shows?  Here I was thinking Hulu was cross referencing shows I watched with commercials the ads, when in reality, it was probably just picking ads that are geared toward a certain type of person.

 

What do you think?  And how do you feel about being targeted by the shows you watch?

Hulu Vs. Netflix. The Battle has Begun!

Posted: March 12, 2012 by snwolk in Samantha

Hey bloggers! How was your week?  Today I want to talk about the difference between Hulu Plus and Netflix.  I want to get some feedback on which you think is better.  After looking into both, I found some crucial differences that I think are worthwhile to note.  For starters, the content.  While Hulu does feature the hot new shows the day after they air (unlike Netflix), Netflix has copious titles.  In fact, Netflix has more than 100,000 titles available on DVD and Blue-ray and tens of thousands of titles online for streaming.  Hulu on the other hand, does not explicitly express how many they have available for streaming, but it is most definitely fewer than Netflix.  With more titles, Netflix has a lot more content from more networks which is also a plus.  So bloggers, which do you enjoy more? A much wider and varied selection to choose from, or the ability to watch your shows the day after they air?

Another concern of mine was that while Netflix costs more (around $17.00 a month) than Hulu (around $8.00 a month), Hulu has commercials and Netflix does not.*  So bloggers, we have to ask ourselves, what do we value more?  It is either our money or our commercial free content.  I feel that Netflix provides a better, more clear quality, but for episodes or movies that aren’t as recent.  It is great to go back and watch that TV series you missed because you were too young, too busy, or too uninterested.  However, it is also just as great being able to watch that episode you missed last night because you were doing homework.  Because the commercials on Hulu are only a few minutes, I always feel like it is worth it because I think about all the commercials I would have had to sit through if I had watched the show live.

It is too bad that there isn’t a website that has merged the two together to provide us with the best of both worlds.  Which would you prefer?  I think that for now, I am content with Hulu.  However, I’m only human, and am starting to long for commercial free content!

*Netflix has an unlimited streaming movies OR one disc at a time plan  for around $8.00 a month.